Online Retail Buyers Behavior

Any good SEO firm will advise you that you need to have good knowledge of your audience and your clients buying behaviors. These days how clients find and purchase products have changed dramatically since before the internet. Where clients used to go shop to shop, looking for deals and identifying the best options, they are now searching online in the comfort of their own homes and then ordering online with to the door delivery.

Before you start your online marketing campaign, it is essential that you understand the online retail buyers behavior, so that you can target your campaign towards your audience and ensure that they click on your site, driving more traffic to your site and in turn, helping you achieve greater success moving forward.

What you do need to understand is that seventy one percent of clients are directed to a company that they buy from via a top search engine, such as Bing, Google or Yahoo. This means that you need to ensure you have a solid search engine optimization campaign in place so that you can increase your ranking to reach your audience in the long run. Always bear in mind that your competitors are doing exactly the same thing.

Another interesting fact is that one third of Bing clients perform retail searches. This means that a high volume of people going unto the internet are looking for specific products or services. They may have a sudden need, this does not mean that they are already in focus to purchase, right now they are just looking at what is available.

Another of the things a SEO firm will tell you is that a client searching online is looking for a particular product or service, they are not focusing on brands in their initial search. As they find more information on particular brands this is when it sparks an interest and their search parameters change. So how does this help you? Use branded and non-branded keywords and help your clients throughout the process with links to various pages that are relevant on their site to help them with their buying decision.

It has been revealed that category searches are the top choices and companies that show in category searches are automatically considered as market leaders even if the client doesn't click on your link. They see your name and your name is instantly associated as market leader, so focus keywords on categories as well as specific products and services.

Try and select your keywords that immediately answer a clients question. This may not be easy, but you can use long and short tailed keywords, so if a client is looking for something and asks for a particular item in a question, you want to be able to answer them with ease, this will direct them towards your link and probably encourage them to click on it.

Use shopping campaigns as a way to reach your audience. Clients are always looking for deals. So if you campaign your deals and promotions, enable clients to immediately identify where they can save money will generate more interest in your business over your competitors.

Further, focus on using images. Your images should be very high quality with excellent resolution and ensure that they are relevant. You will also want to ensure that you optimist your images, so that they come up in image searches as well.

Finally, make use of links. Manual link building to authoritative sites will help you build your brand, create an interest and help you generate more interest in the long run to achieve your gaols.

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Simon Sinek: How To Win At Life | Best Speech Ever??

What Do Your Online Customers Really Want?

Without customers you wouldn't have an online business. But would your customers notice if you weren't around? Does your business truly make a difference in your customers' lives?

Once you know how to deliver better value than your competitors, your customers will become more loyal and you're going to make more money. What kind of value do your customers want from you?

1. Offer Solutions

The primary thing that's going to make a difference to lives of your online business customers is to provide them with a simple solution to a serious problem they have.

When you make a difference in someone's life, they'll love you for it. They'll tell other people about it, and watch for every other thing that you create. They know that you deliver answers to challenges and will be happy to buy from you again and again.

2. Listen To Your Customers

A lot of people feel that they have nobody to turn to, nobody to talk to or nobody that knows what they're experiencing. When they know that you have listened and understand their problems, they will become more loyal to you.

3. Keep A Look Out For Their Best Interests

There are times where it's better to give up part of your profits or time just so you can look out for the best interests of your online business customers. For instance, you may tell them what products to avoid or warn them about the money traps that you know they'll be easily pulled into.

4. Protect Them From Negativity

You've got to be the person who doesn't allow them to pulled down and demotivated by their soul-sucking friends, however well-meaning they may be. You've got to look out for your customers and help them to deal with negative people.

5. Build A Community

Your online business customers like exclusivity. They want to feel special as if they're part of a secret group of movers and shakers. Just staying connected with your target audience in a close way will help you provide more products and services for your audience that you may not have considered.

6. Be Different

One way how to attract more customers to your online business is to provide information that invigorates them and gets them excited. You want to explain things with a new slant, and you want to give them a new way of looking at doing the stuff that they're doing in their lives and new approaches so they can get new results.

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Online Entrepreneur - Did You Know These Amazing Benefits Of Being An Online Entrepreneur?

The days are changing very fast. Technology is moving at a rapid pace. The internet is spreading to every nook and corner of the world. This has given a rise to a new breed of entrepreneurs which is the online entrepreneur. Obviously, there are many benefits of being an online entrepreneur. Let us look at them briefly.

• Convenience: One of the biggest benefits of being an online entrepreneur is the convenience to work from anywhere. There is no geographical restriction at all. All you need is an internet connection and a device to connect to the internet.

• Saves time: If you work in a conventional office, you have to spend a considerable amount of time commuting between your home and the office. An online
entrepreneur can save this time and hence utilize it for earning more money.

• Flexible working hours: A traditional office has its limitations. People have to eat and sleep. Because people have to sleep at home, many offices are closed at night. An online entrepreneur does not have that type of restriction. You serve the entire planet, so that means you will have to be available at all times. The internet allows you to keep your business open at all times. You also have the flexibility of choosing your work hours.

• Choose the people you wish to work with: This is not a 9 to 5 type of job. If you do not like a particular customer, you can just as well ignore him or her. You have the option of choosing the people you wish to work with.

• Enjoy your work and earn at the same time: Obviously, when you work online, you will do the work you enjoy the most. In addition, you get paid for it. This is like having your cake and eating it too.

In this age of the internet, accessibility is very important. Being an online entrepreneur makes you accessible from anywhere and at any time. This is the greatest benefit of being an online entrepreneur.

Luckily for you, there are organizations of experts who offer free reports on how people can build their own online business from scratch. You will need to educate yourself on the online industry if you wish to see success. Furthermore, you will have to surround yourself with the right people. There is a lot of people who have been in the arena before to help you avoid common pitfalls.

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How An Online Free Ads Posting Helps Your Business

You are new to the world of business and entrepreneurship. As a beginner, you are wondering how to swing the tide in your favor, by wooing customers. It is important that you make your presence felt. The question is how do you make your presence felt, and create an impact on people who really matter? You have many platforms to bank on. But since you are in your early years, you will look forward to using the channel that is cost, as well as, time effective. The world has become Internet-centric, and so you are likely to gain by using a web-based advertisement listing.

A commonly used platform

Most people choose to remain glued onto the net, and so if you use an internet-based platform, you can conveniently swing the tide, in your favor. Instead of using the other costly channels of promotion, you can use the Online Free Ads Posting. With the help of the latter, you can specify your location, and highlight the areas in which you serve. In this way, you can tap the local customer base. The customers are always on the lookout for service providers and are prone to consulting these cost-free advertisement listing. They may need someone to repair the faulty geyser or a computer that is not working smoothly. It is unlikely that during the hours of need, they will switch on the radio or the television channel to inquire about the repairer.

Gives exposure to your business

On the other hand, the customers are likely to consult the Online Free Ads Posting. The issue of repair needs to be addressed immediately, and they know that if they type out the relevant keywords on the Google search, they will be able to locate the most appropriate hand that can get the issue fixed. In this way, as a service provider, or a repairer, you can make your presence felt. You were on the search out for customers. With the help of unpaid advertisement listing; you can woo potential customers, in your favor.

An economical proposition

As said previously, during the initial years of business, you will like using promotional channels which are economical and effective. Here again, the use and application of the unpaid advertisement listing prove to be advantageous. You can be in the limelight, get customers, but for that, you need to make little or no investment. You are also spared from the deal of designing a complicated advertisement. Even with a small text of three to four lines, you can reach out to the people and tap the prospective base of customers.

Establishes your credibility

The fact that proves to be most advantageous is that the advertisements are always available, regularly, around the clock. You need not depend on the run-time of the radio or the television for highlighting yourself. The round the clock exposure establishes your credibility. You become more familiar with your customers than what you were previously. By connecting with the customers who mean and matter, you can boost your sales. Most importantly, if you look forward to creating a trustworthy base of buyers, you can use this option of the online listing.

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Tony Robbins on How to Break Your Negative Thinking

4 Good Reasons to Start an Online Business

Starting an online business is a relatively straightaway process provided you have decided on a product or service to promote, have the relevant hardware, and the necessary finances to get set up. With the right planning in place, an online business has the potential to offer a full-time or a useful extra income. Here are four positive reasons why it can benefit to start an online business:

Low initial investment

A great place to begin the process of setting up a small online business is to create a website and buy a memorable domain name and invest in a reliable web hosting service. This is likely to cost less than $100. However, there are also several content management systems that are entirely free to use. They are practical for those wishing to test an idea without investing a lot of money. Plus, there are plenty of free or low-cost options to build your target audience, such as the social media platforms.

Great flexibility in work time

Anyone that decides to run an online business has the opportunity to work when they choose. However, it is beneficial to put in place a proper work schedule to make sure the business is run in an efficient manner. A focused plan means you will fully devote your time and energy into the most important aspects of the business. Also, if you find your workload is completely up to date, you have the flexibility to take a break at any time of the week whether this is a weekday or on the weekend.

Nominate a work location

If you are looking to set up an online business, you will not be limited to working in a single location. Provided you have a decent laptop and reliable internet connection, you have the option to operate the business from wherever you want.

Most people will look to set up a home office, which makes it really easy to combine your work and home life. However, for those that prefer the dedicated work space, a contemporary shared office space makes it possible to work in a traditional office environment, but without the need the cover the cost of long-term lease.

Unlimited exposure

An internet based business has unlimited exposure with the potential to sell any service or protect imaginable provided that you are able to market your website to the right target audience. Also, there are plenty of low-cost options to advertise the online business, which is certain to be a lot lower than a traditional bricks and mortar business.

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FINANCIAL LITERACY 101: A GLIMPSE INTO THE LIFE OF KIM AND ROBERT KIYOSAKI

How to Set Up an Online Store in a Week

If you've got something worth selling, then with all the free tools, cheap hosting, and user-friendly store builders available at your fingertips, there's no reason not to get started. Lots of us are familiar with the concept of selling online via the likes of eBay, but if you're looking for a legitimate side hustle that will help you make your mark, then your own online store is the way to go. Here is a guide to getting started in seven days.

1. Figure out Your MVP

If you've only given yourself a week to set up your store, then you certainly don't have time to be a perfectionist. While you may feel strongly that your online store is a reflection of yourself - and therefore has to be perfect - it's better to have something basic that is up and running.

In this case, you need to ask yourself, what is your Minimum Viable Product? Remember that you can always improve the store as you go - all the while growing your customer base and learning what works and what doesn't. Start with the minimal features you need to get going, which include:

* A product to sell - plus images and descriptions
* A company name and domain - check domain availability here
* A reliable ecommerce platform
* A plan for managing order fulfillment
* A content and marketing strategy

2. First Things First: Building a Store

Once you have a niche and a business plan, you're ready to start creating a website. Your storefront will be a reflection of your brand, so choose an option that comes recommended for ecommerce. If your website is too basic then you may find it hard to scale later on.

Easy online store builders work well because they are designed for people just like you. They take care of all the complicated parts of setting up a website, so you can focus on the bigger picture. Store creators are ideal for those who are looking to build an ecommerce website from scratch.

The other option is to use software like WooCommerce, which will integrate with any WordPress website. This is a good route if you already have a blog and you want to add ecommerce functionality. Don't be afraid to take advantage of free trial periods, and keep in mind these key tips to build your first small business website.

3. Decide How You will Handle Inventory

Getting the right logistical framework in place is key to making sure you are able to scale as your business grows, but you also need a system that's manageable when you're just starting out.

Handling inventory is a lot of work. For this reason, many merchants choose to work with a dropshipper. This means that the product goes straight from the supplier to the customer - cutting out the middleman. Do your research to find one who is reliable and will allow you to apply your own branding. If you're new to dropshipping, check out this guide on dropshipping your way to financial freedom.

If you plan on handling the inventory yourself, you can opt to save costs on storage rent by looking into shared warehouse deals. Some entrepreneurs choose to start by storing inventory at home, but you should have a plan in place to scale the order fulfillment side of the business when orders start dropping in larger numbers.

4. Create a Content Strategy

Content production should be a central asset of your online business, so be sure to treat it accordingly. It's a good idea to map out all your content needs for the first year and create an editorial calendar to follow. If you need to hire part-time copywriters or freelancers, then do.

Plan for the seasonality of ecommerce sales, and invest more budget at times when you're likely to get a higher return on your content investment. Don't forget to factor in your product and category descriptions. Remember that unique and compelling copy will help you rank better, so don't just copy and paste your manufacturer's description.

If this is your first time working on a content strategy, then learn from other businesses who already do it well. Follow other online merchants on social media and read through their blogs to see what they're putting out there.

5. Put the Word out

Maintaining a steady online audience is a lot of work, and you shouldn't expect a flood of customers to arrive in the first week. But as you get going, here are some other methods for you to try:

*Social media is about give and take - but you should always give more than you take. Offer real insight and commentary, and only go promotional right at the end. Consider which platforms are going to work best for your brand before diving in - they are not all alike.
*PPC (Pay Per Click) advertising is a good way to get noticed in Search Engine Result Pages (SERPs) early on. It can take a while for search engines to index a new website - even one that is well-optimized - so you may want to give yourself a boost.
* Engaging with influencers is another helpful way to start spreading the word, and to build backlinks to your website. Reach out to popular bloggers to enquire about an article or feature with a link back to your store.

While it's possible to get your online store up and running within a week, the truth is that to make a success of your new business, the venture must be for the long-term. There is a lot of work that goes on behind the scenes when managing an ecommerce business so be prepared to do your research, to make mistakes, and to learn from them.

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How Bill Gates reads books